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24 October 2006
  No MO 2
It's Hard to Sound "Pro" When You're Anti

A negative ad campaign will always struggle when attempting to promote a positive message. That's one of the biggest problems with Missouri Amendment 2. All those yard signs and bumper stickers say Vote NO on 2 rather than Vote YES for Life. The other side has the celebreties and the billionaire who's been bankrolling the bulk of the campaign (and who stands to profit richly if Two passes).

So how will Missourians react to a baseball Cardinal and a Royal, a Super Bowl-winning former Ram quarterback, a noted TV actress, and Jesus urging voters to reject the Stem Cell Initiative? Okay, it isn't Jesus — but he did play Him in The Passion of the Christ. We can hope that these people's positive public images translate into a positive message in the minds of undecided or wavering voters.



HT: Secondhand Smoke

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