The BBOV grew out of a set of posts I wrote on Building a Lutheran Presence (click for Part 1 and Part 2). The first deals with the basics of blog building and writing, the second with ways of being noticed and gaining recognition both by people and by search engines and directories. Using a confessional Lutheran blogroll allows each blogger to advertise others' writings both to individuals and to the various search engines.
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Ask not what blogging can do for you but what you can do for blogging.